blog products

Promotional Products to Match Your Prospect’s Needs

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Your Promotional Products should serve a purpose and not simply be a give-away. Simply take a look around your office. I’ll bet you’ve got at least one promotional product somewhere. A pen, a bottle opener, a coffee mug, a tote bag or imprinted jacket—something imprinted with the name of a business, nonprofit organization, or school.

With a 75% likelihood, it’s a safe bet on my part. In a 2009 survey by PPAI Research, 3 out of 4 consumers reported having at least one promotional product in their workspace. In fact, nearly 6 in 10 claimed they had between two and eleven products, or more.

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Promotional Pens

The Staying Power of Promotional Products

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The average promotional product is kept for approximately 6 months, with many being kept even longer.  The advantage here over other forms of advertising is that just one promotional product delivers your message for a far longer period of time. For this reason alone, the value per impression is simply unbeatable.

The #1 reason people will keep a promotional product is because they can use it to perform a task or action.  81% of recipients say that an item’s usefulness is the primary reason to keep it, so when you’re choosing promotional items as part of your marketing plan, be sure and choose something your target audience will consider to be “useful”.  That way, they’ll keep it around for a significantly longer period of time and you’ll enjoy extended brand exposure.

Almost 90% of those who receive a promotional product can remember the name of the advertiser on the item…overwhelming evidence that promotional products are excellent marketing tools…shouldn’t your name be one there?

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