There are two types of art files – raster images and vector images. An example of a rasterized image is a photograph which is made up of thousands of little colored dots. The more dots you have, the cleaner and crisper the photo or art. But if you make that artwork large, or if there are not a lot of dots per inch, the quality will be poor (simply zoom in and you will see). You’ll see the dots themselves rather than the picture and the image will be “pixelated”.
Your Promotional Products should serve a purpose and not simply be a give-away. Simply take a look around your office. I’ll bet you’ve got at least one promotional product somewhere. A pen, a bottle opener, a coffee mug, a tote bag or imprinted jacket—something imprinted with the name of a business, nonprofit organization, or school.
With a 75% likelihood, it’s a safe bet on my part. In a 2009 survey by PPAI Research, 3 out of 4 consumers reported having at least one promotional product in their workspace. In fact, nearly 6 in 10 claimed they had between two and eleven products, or more.
Passion, serious amounts of energy, and their love for community, that’s what drew these two moms together to build Stridemob Events. Sarah Pirlot and Jeanie Brevoort met while serving on the board of directors for a local triathlon club. After spending a few years planning, organizing, putting on events, and encouraging members of the triathlon club, an opportunity to produce a trail running race was presented to them. “With a few bottles of wine and the excitement of the opportunity, StrideMob was born!”, says Pirlot.
Elephant Rock Cycling Festival Roars into Fourth Decade…continued from last month
This year Scot Harris is recognizing 30 years of putting on a Colorado cycling tradition, the Subaru Elephant Rock Cycling Festival. The 2017 edition will roll out Sunday, June 4 in Castle Rock.
From last months article, you will recall Scot saying, “It always amazes me that I’ve made a living doing this for 30 years, doing something that I love,” Harris said during an exclusive interview for Xperience Sports. “I definitely feel lucky that we started when we did. I think so much of ERock’s success was timing, and having so much fun with it.” He chuckled as he added, “So I’m 100% unemployable at this point.”
The foundation and fun behind the Elephant Rock Cycling Festival’s long run
Scot Harris can’t imagine doing anything else for a living. For the many thousands of cyclists at all levels who have relied on his organized outings for scenic riding and fun with friends, that’s a very, very good thing.
This year Harris is recognizing 30 years of putting on a Colorado biking tradition, the Subaru Elephant Rock Cycling Festival. The 2017 edition will roll out Sunday, June 4 in Castle Rock.
“It always amazes me that I’ve made a living doing this for 30 years, doing something that I love,” Harris said during an exclusive interview for Xperience Sports. “I definitely feel lucky that we started when we did. I think so much of the Elephant Rock’s (aka: ERock) success was timing, and having so much fun with it.” He chuckled as he added, “So I’m 100% unemployable at this point.”
Although Marty ran middle school and high school track and was always committed to the volleyball and basketball teams, she felt she had to struggle just to fit in. “I never received the coaching I so desperately needed, so I was left in the dust of my teammates. I didn’t have a strong passionate coach that was willing to help me fine tune any of my skills. So, I wasn’t ever treated as part of the team, but I refused to quit”, explains Marty. “My parents taught me to always finish what you start, So I never gave up”.
The average promotional product is kept for approximately 6 months, with many being kept even longer. The advantage here over other forms of advertising is that just one promotional product delivers your message for a far longer period of time. For this reason alone, the value per impression is simply unbeatable.
The #1 reason people will keep a promotional product is because they can use it to perform a task or action. 81% of recipients say that an item’s usefulness is the primary reason to keep it, so when you’re choosing promotional items as part of your marketing plan, be sure and choose something your target audience will consider to be “useful”. That way, they’ll keep it around for a significantly longer period of time and you’ll enjoy extended brand exposure.
Almost 90% of those who receive a promotional product can remember the name of the advertiser on the item…overwhelming evidence that promotional products are excellent marketing tools…shouldn’t your name be one there?
Were you aware of these 25 Facts About Promotional Products and the impact they can have on your brand, message or marketing efforts? These fun facts may make you think twice about where you direct your marketing dollars to get the greatest return on your investment:
As promotional Products marketing professionals, we know the value of promotional products. It’s what keeps us focused on our goals and our business growth. But are you aware of this value? Today we are sharing some of the facts: