The Staying Power of Promotional Products

The average promotional product is kept for approximately 6 months, with many being kept even longer.  The advantage here over other forms of advertising is that just one promotional product delivers your message for a far longer period of time. For this reason alone, the value per impression is simply unbeatable.

The #1 reason people will keep a promotional product is because they can use it to perform a task or action.  81% of recipients say that an item’s usefulness is the primary reason to keep it, so when you’re choosing promotional items as part of your marketing plan, be sure and choose something your target audience will consider to be “useful”.  That way, they’ll keep it around for a significantly longer period of time and you’ll enjoy extended brand exposure.

Almost 90% of those who receive a promotional product can remember the name of the advertiser on the item…overwhelming evidence that promotional products are excellent marketing tools…shouldn’t your name be one there?

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Promotional Products to Match Your Prospect’s Needs

Your Promotional Products should serve a purpose and not simply be a give-away. Simply take a look around your office. I’ll bet you’ve got at least one promotional product somewhere. A pen, a bottle opener, a coffee mug, a tote bag or imprinted jacket—something imprinted with the name of a business, nonprofit organization, or school.

With a 75% likelihood, it’s a safe bet on my part. In a 2009 survey by PPAI Research, 3 out of 4 consumers reported having at least one promotional product in their workspace. In fact, nearly 6 in 10 claimed they had between two and eleven products, or more.

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Why is Vector Art Important to the Quality of Your Product?

There are two types of art files – raster images and vector images. An example of a rasterized image is a photograph which is made up of thousands of little colored dots. The more dots you have, the cleaner and crisper the photo or art. But if you make that artwork large, or if there are not a lot of dots per inch, the quality will be poor (simply zoom in and you will see). You’ll see the dots themselves rather than the picture and the image will be “pixelated”.

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25 Facts About Promotional Products

Were you aware of these 25 Facts About Promotional Products and the impact they can have on your brand, message or marketing efforts?  These fun facts may make you think twice about where you direct your marketing dollars to get the greatest return on your investment:

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The Value of Promotional Products

As promotional Products marketing professionals, we know the value of promotional products. It’s what keeps us focused on our goals and our business growth. But are you aware of this value? Today we are sharing some of the facts:

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