The Staying Power of Promotional Products

The average promotional product is kept for approximately 6 months, with many being kept even longer.  The advantage here over other forms of advertising is that just one promotional product delivers your message for a far longer period of time. For this reason alone, the value per impression is simply unbeatable.

The #1 reason people will keep a promotional product is because they can use it to perform a task or action.  81% of recipients say that an item’s usefulness is the primary reason to keep it, so when you’re choosing promotional items as part of your marketing plan, be sure and choose something your target audience will consider to be “useful”.  That way, they’ll keep it around for a significantly longer period of time and you’ll enjoy extended brand exposure.

Almost 90% of those who receive a promotional product can remember the name of the advertiser on the item…overwhelming evidence that promotional products are excellent marketing tools…shouldn’t your name be one there?

Promotional productsCentura-Tees have the ability to generate business from new clients.  Overall, 1 in 3 people are more likely to do business with a company after they’ve received a promotional product from them.  That number increases even more when the promotional product is unique or innovative.

Imprinted bags receive a phenomenal number of impressions!  Just one bag gets an average of 5,732 impressions over its lifetime….Does your ad in a newspaper, magazine, or coupon book, get that sort of exposure? …and seriously, can you get $.0005 per impression anywhere else (for a $3 bag)?

What’s the first word that comes to mind when I mention pop-up internet ads and TV commercials?  If you’re like most people, you probably thought “annoying” or “interruption,” or something along those lines.  Promotional products are actually useful in helping people to achieve a goal, like drinking water or carrying groceries. In fact, most are perceived to be a gift rather than an intrusion.

Memorable. Flexible. Effective. End buyers know there’s power in promotional products, which is why they continue to invest their advertising dollars in the only medium that reaches consumers on every level, in every way. This is why end buyers choose promotional products.

The cost per impression of an average promotional product in the U.S. is $.005 cents per impression. Below is a list of the product categories that deliver the most impressions per month:

  • Bags: 1,078 impressions
  • Caps & Hats: 443 impressions
  • Writing Instruments: 437 impressions
  • Shirts: 344 impressions
  • Calendars: 295 impressions
  • Electronics: 278 impressions

A single Writing Instrument is used on average 18.2 times per month, and therefore is t the most-frequently used promotional product category.

According to business marketing research studies sponsored by the PPAI (Promotional Products Association International), promotional statistics indicate that the reach, relevance and impact of promotional products are unsurpassed.

  • 90% of a surveyed audience consisting of the average American consumer reported currently owning or possessing a promotional product that they received in the last 24 months.
  • 89% of consumers could recall the advertiser on a promotional product they had received in the past 24 months.

Business marketing research reveals 52% of respondents did business with the advertiser after receiving the promotional product. 52% of participants reported their impression was more favorable after receiving the item.

Promotional statistics indicate that adding a promotional product to the media mix generated favorable attitudes towards a print ad in all cases.

Want to learn more about the “ROI” of Promotional Products? Check out some of these reports:

Promotional Products Work

The Effectiveness of Promotional Products as an Advertising Medium

Promotional Products: Impact, Exposure and Influence

Promotional Products’ Impact On Brand/Company Image

Now that you have a greater understanding of the power of this medium let us help you find the best product to represent your company, product and/or brand. We built our business on relationships and truly “LOVE” our clients. Click TESTIMONIALS to see what our clients are saying about us.

Simply put…you want results and we want to help you get those results, not just sell you a coffee mug. We want to build a long lasting relationship that matters, we care…and we might just change things together. So, contact us today!